Privacy Policy

1. Information We Collect

Personal Information

When you use our leadership assessment, we collect the following personal information:

• • Full name and email address
• • Company name and your job title
• • Company revenue range
• • Assessment responses and scores
• • Written responses to qualitative questions

Automatically Collected Information

We automatically collect certain technical information when you visit our website:

• • IP address and general location
• • Browser type and version
• • Device information and screen resolution
• • Pages visited and time spent on site
• • Referral source and navigation patterns
• • Assessment completion progress and timing

Cookies and Analytics

We use Google Analytics 4 to understand how visitors use our website. This includes cookies that track your browsing behavior, page views, and interactions with our assessment tool. You can disable cookies in your browser settings, though this may affect site functionality.

2. How We Use Your Information

We use your personal information for the following purposes:

Assessment Services

• • Generate your personalized leadership assessment results
• • Create and email your PDF assessment report
• • Provide benchmarking against other leaders
• • Offer relevant coaching recommendations

Communication

• • Send your assessment results via email
• • Respond to your inquiries about coaching services
• • Provide customer support when needed
• • Send occasional updates about our services (with opt-out option)

Business Operations

• • Improve our assessment methodology and accuracy
• • Analyze usage patterns to enhance user experience
• • Conduct research on leadership effectiveness (anonymized data only)
• • Comply with legal obligations and protect our rights

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in these limited circumstances:

Service Providers

We work with trusted third-party service providers who help us operate our platform:

• • Vercel: Website hosting and performance
• • Neon Database: Secure data storage
• • Google Analytics: Website analytics and usage tracking
• • Email Service: Automated email delivery for assessment results

These providers are bound by confidentiality agreements and are only permitted to use your information for the specific services they provide to us.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of our users.

4. Data Security

We implement industry-standard security measures to protect your personal information:

• • All data transmission is encrypted using SSL/TLS protocols
• • Database access is restricted and monitored
• • Regular security audits and vulnerability assessments
• • Staff access to personal data is limited on a need-to-know basis
• • Secure backup and disaster recovery procedures

While we strive to protect your information, no internet transmission is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using current best practices.

5. Your Rights and Choices

Access and Control

You have the following rights regarding your personal information:

• • Access: Request a copy of the personal information we have about you
• • Correction: Ask us to correct inaccurate or incomplete information
• • Deletion: Request deletion of your personal information (subject to legal obligations)
• • Portability: Receive your data in a machine-readable format
• • Opt-out: Unsubscribe from marketing communications at any time

Cookie Management

You can control cookies through your browser settings:

• • Block all cookies or only third-party cookies
• • Delete existing cookies from your device
• • Set notifications when cookies are being sent
• • Opt-out of Google Analytics tracking using their browser add-on

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days and may need to verify your identity before processing your request.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• • Assessment Data: Retained for 7 years to enable retakes and progress tracking
• • Contact Information: Retained until you request deletion or opt-out
• • Analytics Data: Aggregated data retained for business analysis purposes
• • Email Communications: Retained for customer service and legal compliance

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule and applicable laws.

7. International Data Transfers

Our services are hosted in the United States. If you are accessing our website from outside the US, your information will be transferred to, stored, and processed in the United States. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable data protection laws.

8. Children's Privacy

Our services are designed for business executives and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete that information promptly.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after any changes indicates your acceptance of the updated policy.

10. Contact Information

If you have questions about this privacy policy, want to exercise your rights, or need to contact us regarding your personal information, please reach out to us:

11. GDPR Compliance

If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• • Lawful Basis: We process your data based on legitimate business interests and your consent
• • Right to Object: You can object to processing based on legitimate interests
• • Right to Restrict: You can request we limit processing of your data
• • Supervisory Authority: You can file complaints with your local data protection authority

For GDPR-related inquiries, please contact our Data Protection Officer at the email address provided above.